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Insurers look inside and out to engage customers
“Attract, Engage, Delight,” was the motto for the 2017 Insurance Nexus Customer Engagement Summit. I recently had the pleasure of attending this two-day conference where a diverse group of insurance...
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A health care dream team? Taking a closer look at the Amazon, Berkshire...
On January 30th, Amazon, Berkshire Hathaway and JPMorgan Chase announced plans to form an independent health care company for their employees, and perhaps ultimately, the country. In explaining the...
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Amazons healthcare reach grows as Insurtech and senior innovations are on...
For the health insurance and pharmaceutical industries, 2017 was the year to watch Amazon. Over the course of 12 months, the ecommerce titan rolled out a series of quiet, but bold moves: In April 2017,...
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Health insurers take on the opioid epidemic
Health experts say the United States is in the throes of an opioid epidemic as more than two million Americans have become reliant on or abused prescription pain pills and street drugs. Recent data...
View ArticleThe 2018 DigIn Conference: Digging Into Big Data
The DigIn (Digital Insurance) Conference was held in Austin last month, offering a glimpse of the future as well as the current state of the insurance market. One word buzzed through the halls with...
View ArticleInsurers Have A Critical Mission: Financial Literacy
While many insurance conferences are dedicated to the debut of a variety of new products and technologies, the 2018 LIMRA Marketing Conference was a life insurance event focused on a central theme of...
View ArticleExamining the Life Insurance Exodus
The past year has presented significant financial challenges for the insurance industry. Currently, health insurers remain hamstrung by ongoing regulatory deadlock over the ACA while US P&C...
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Insurance Marketing Trends 2018: How’d we do?
Earlier this year, Mintel Comperemedia released a series of marketing trends across key industries, including insurance. The four Insurance Marketing Trends we identified for 2018 were: Trust Funding...
View ArticleThe Insurance Industry of Tomorrow: InsureTech 2018 key takeaways
The Mintel Insurance team recently embarked on a journey into the future. The third annual InsureTech Connect Conference gave sponsors and attendees a rare and holistic view into what the insurance...
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2019 PIMA Industry Insights Conference: Accelerate Your Growth
The Professional Insurance Marketing Association held its annual Industry Insights Conference, where experts across insurance functions gathered to discuss a range of initiatives positioned to drive...
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2024 Insurance Marketing Trends
2024 Insurance Marketing Trends Download Comperemedia’s 2024 Insurance Marketing Trends are here! Learn how insurance brands will reestablish their trust among consumers, engage with younger...
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The Consumer Trends Shaping the Future of the UK Insurance Industry
The UK insurance market has remained resilient throughout the cost-of-living crisis. The essential nature of insurance has protected the industry from the worst of the challenging economic...
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